Campaign Overview
Launch a community-driven initiative to provide a complete home air quality upgrade to a deserving household in the Grand Rapids area. The campaign is designed to identify and support a household facing health, financial, or other meaningful challenges while positioning Canfield as a trusted local leader in indoor air quality.
This is not a traditional giveaway or random drawing. Community members may nominate themselves or another household. Canfield will review eligible nominations internally and select one recipient based on need, potential impact, eligibility, and installation feasibility.
What Canfield Will Provide
- 403HR air purification system
- PMAC air cleaner
- HEPA filtration system
- Approved materials and standard professional installation by Canfield
Total approximate retail value: up to $10,000, including equipment and approved standard installation.
How the Campaign Works
- Community nominations: Residents may nominate themselves or another eligible household by completing the online nomination form or an approved event form during the Nomination Period.
- Internal review: A Canfield-appointed committee will evaluate eligible submissions using the published selection criteria. There will be no public voting.
- Eligibility and home assessment: Potential recipients may be contacted privately for verification, consent, interviews, and an installation feasibility assessment.
- Recipient selection and announcement: One verified recipient household will be selected and publicly announced. Other households under consideration will not be publicly identified.
- Installation and community story: The recipient must participate in reasonable photography, video, interview, and media activities connected with the award and installation.
Who Canfield Is Looking to Help
- Households affected by asthma, allergies, respiratory concerns, or indoor air quality challenges
- Households with young children or older adults
- Families or individuals experiencing financial hardship
- Community contributors, local heroes, or households facing extraordinary circumstances
Campaign Objectives
- Provide a meaningful indoor air quality improvement to a local household
- Generate positive earned media coverage in the Grand Rapids market
- Strengthen local trust and community connection
- Position Canfield as a knowledgeable indoor air quality resource
- Create respectful, story-driven educational and community content
Proposed Timeline
| Launch nominations | August 19, 2026 |
| Close nominations | September 22, 2026 |
| Recipient verification and selection | Late September through early October 2026 |
| Recipient announcement and installation | On or around October 15, 2026 |
